Sample reel · 2024 to 2026

LinkedIn, email, case studies, social, and ads.

Source files and email template builds available on request.

Articles and posts from my LinkedIn feed.

Long-form articles published on LinkedIn plus a featured top-performing post. Each article opens to the full read, or jumps to LinkedIn for comments.

LinkedIn article · Jul 22, 2025

One Year in Canada: The Harsh Reality Behind the Dream

Read the full article →View on LinkedIn ↗

LinkedIn article · Jan 31, 2025

Real-Time Marketing: The Art of Seizing the Moment

Read the full article →View on LinkedIn ↗

LinkedIn article · Mar 28, 2025

From Paper Coupons to Global Digital Reach: A Marketing Veteran's Journey and Insights

Read the full article →View on LinkedIn ↗

LinkedIn article · Feb 21, 2025

How Growth Agencies are Reshaping the Marketing Landscape

Read the full article →View on LinkedIn ↗

Lifecycle email system, live previews.

Five responsive HTML templates covering the full lifecycle: welcome, transactional, promotional, notification, and re-engagement. Built for Klothique, a self-initiated passion project (not client work). Each one renders live below, light and dark mode safe.

SpecWelcome

Fern & Folk·Subject line

Welcome to Fern & Folk

A quiet introduction to the studio, your first 10% off, and what to expect from us.

Onboarding flow opener: brand introduction, expectation-setting, and a single soft CTA that respects the inbox.

SpecTransactional

Cedar & Grain·Subject line

Order #CG-48201 confirmed

Order summary, shipping ETA, and a one-tap link to track your package.

Receipt and shipment confirmation built around scannable order data, with clear support and tracking paths.

SpecPromotional

Atelier 09·Subject line

Drop 09 is live

Twelve new pieces, members-first access for 24 hours.

Editorial product launch send. Minimalist black-and-cream system, single hero, single CTA, no countdown manipulation.

SpecNotification

North Studio·Subject line

New activity on Q3 Launch

Three updates from your team you may have missed today.

Daily activity digest for a SaaS workspace. Grouped by project, designed to skim in under five seconds.

SpecRe-engagement

The Margin·Subject line

Still want The Margin?

We noticed you haven't opened the newsletter in a while. Stay subscribed or step away cleanly.

Win-back send that respects the unsubscribe. Honest framing, no guilt, one-tap path to either continue or leave.

Case study highlights

Selected campaigns across brand, content, and paid social.

A curated pull from the full case-study archive. Each one opens to the full write-up with brief, role, and outcome.

Spec or academic2026Self-initiated · Brand & Content Strategistweb

Klothique, Timeless Style. Modern Essence.

Self-initiated passion project, not client work. During lockdown I invented Klothique, a fictional Toronto quiet-luxury fashion house, with no client and no brief, to prove a thesis: restraint outperforms noise in the inbox. I shaped the full brand baseline and a five-template lifecycle email system in a single navy + ivory + brass system.

View case study →

Team project2026Producer & Creative Directorvideo

A menswear campaign built on one outfit, one day, one man

A cinematic, minimalist multi-platform campaign positioning Lululemon menswear as a single outfit that moves with a man through every part of his day, built end-to-end by team Momentum Creatives.

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Deep blue fragrance bottle reflected in still water.

Spec or academic2026Video Editor & Designersocial

Bleu de Chanel, You Define Your Blue

A social media content production plan for Bleu de Chanel Eau de Parfum, repositioning the fragrance as a quiet ritual for creatives and young professionals, built around the line 'Blue is your ritual.'

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Candlelit bathtub with rising steam and scattered bath salts.

Spec or academic2025Self-directed paid social buildsocial

Lush, Holiday Collection Traffic Campaign

A spec Meta Ads Manager campaign, never launched, driving Instagram and Facebook traffic to Lush's Holiday 2025 Collection on lush.ca, $20/day for 14 days, optimized for Landing Page Views. To be exact about the scope of my paid experience: I have designed social creative that ran as paid ads, but I have not managed live campaigns or ad spend.

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Marble hotel lobby with afternoon light and brass detailing.

Spec or academic2025Digital Marketing Strategistweb

Fairmont, Direct Booking Strategy

A full digital marketing strategy for Fairmont to grow direct online bookings by 20% in 12 months, funnel mapped from awareness to loyalty, SEO and retargeting built to reclaim revenue from OTAs.

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Hand holding a ceramic coffee cup in soft morning light.

Spec or academic2025Strategy & Content Architecturesocial

Neo Coffee Bar, Moments of Calm

A full content marketing strategy and three-month editorial calendar for Toronto's Japanese-inspired Neo Coffee Bar, built around 'Moments of Calm,' a SMART objective to lift IG engagement +25% and in-store traffic +15%.

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