Strategy, content, growth, built across real rooms.

Responsibilities

• Led end-to-end social media and influencer marketing campaigns, managing 30+ creators to drive brand awareness, engagement, and scalable content production.
• Built and implemented structured campaign workflows (outreach, execution, reporting), improving operational efficiency by approximately 30%.
• Analyzed campaign performance metrics (reach, engagement, conversions) to continuously optimize strategy and improve ROI.
• Translated performance signals into content direction shifts inside the same campaign cycle, not the next one.

Achievements

• ✦Increased average content engagement by 25 to 40% through data-driven content strategy, optimized creator selection, and platform-native storytelling.
• ✦Managed a 30+ creator roster across simultaneous brand campaigns without breaking process.
• ✦Improved campaign operational efficiency by approximately 30% through repeatable workflow systems.

Responsibilities

• Developed and executed digital content plans across Instagram, Facebook, and LinkedIn while aligning messaging with audience needs, campaign objectives, and brand voice.
• Created strategic briefing documents, digital audits, and content recommendations to improve website content, user engagement, and online visibility.
• Wrote and structured digital and print marketing content including brochures, promotional PDFs, event materials, and social copy.
• Collaborated cross-functionally with internal stakeholders using project management tools to support workflow efficiency and on-time project delivery.
• Assisted with campaign coordination, content organization, and content planning processes across multiple client accounts.

Achievements

• ✦Shipped multi-channel content plans across Instagram, Facebook, and LinkedIn that stayed on-voice across very different client categories.
• ✦Authored audit and briefing documents that became reference material for follow-on client work.
• ✦Kept multi-account campaign workflows on schedule using structured project management practice.

Responsibilities

• Developed high-converting SEO content for US eCommerce brands across product pages, landing pages, category pages, and email campaigns.
• Wrote and optimized long-form blog content based on keyword intent and search behavior, contributing to improved organic visibility and engagement.
• Adapted content across Shopify, Amazon listings, social media, and paid ad platforms while maintaining consistent brand voice and tone.
• Collaborated with SEO and marketing teams to align content with campaign objectives and performance goals.

Achievements

• ✦Built keyword-led content that mapped to real customer intent, not surface-level search volume.
• ✦Standardized brand voice across Shopify, Amazon, social, and paid surfaces inside the same brand.
• ✦Used AI tooling as a drafting layer, with human review as the quality bar, never a shortcut around it.

Responsibilities

• Supported influencer marketing campaigns through outreach, onboarding, communication, and content coordination.
• Maintained organized campaign trackers, creator databases, and workflow systems to support scalable campaign execution.
• Conducted performance tracking and engagement analysis to support future campaign planning and optimization.
• Assisted with audience-focused content initiatives designed to increase visibility and engagement across digital platforms.

Achievements

• ✦Built and maintained creator databases and trackers that let the team scale campaign volume without breaking process.
• ✦Fed engagement data back into planning so the next campaign started smarter than the last.
• ✦Kept creator communication steady across the full lifecycle from outreach to wrap-up.