Experience
Strategy, content, growth, built across real rooms.
A working timeline across in-house, freelance, editorial, and creator-led work. Each role added a different lens, strategy, systems, voice, behavior, to how I approach the craft.
Recruiter quick scan
4 roles · exact dates · quantified outcomes
Growth Marketing & Content Strategist
Freelance · Remote
Jan 2026 – June 2026
- Managed a roster of 30+ creators across concurrent brand campaigns.
- Lifted average content engagement 25 to 40% through data-led creator selection and platform-native storytelling.
- Cut campaign operations time by roughly 30% with repeatable outreach, execution, and reporting workflows.
Content Writer
Freelance · Remote
Jan 2025 – Dec 2025
- Shipped SEO content across 4 surfaces: product, category, landing, and email.
- Published long-form, keyword-intent blog content on a monthly cadence across 12 months of the engagement.
- Maintained voice consistency across 4+ publishing channels inside the same brand system.
Marketing Intern
mrkt X · Mississauga, ON
May 2025 – Aug 2025
- Ran platform-specific content calendars across 3 channels: Instagram, Facebook, and LinkedIn.
- Delivered digital audits and strategic briefs across 4 months for multiple client accounts, converting into shipped collateral.
- Kept multi-account campaign work on schedule across 100% of assigned delivery dates.
Influencer Marketing Associate
Freelance · Remote
Sept 2024 – Dec 2024
- Built and maintained creator databases and trackers covering the full campaign lifecycle across 4 stages.
- Supported multi-creator campaigns end to end across a 4 month program, from first outreach to content delivery.
- Turned engagement analysis into creator-selection changes for the next 2 campaign cycles.
01, Jan 2026 – June 2026
Growth Marketing & Content Strategist
Freelance · Remote · Mississauga
Ran end-to-end social and influencer programs for multiple brands, owning the strategy, the workflows, the reporting, and the optimization loop after launch.
Recruiter snapshot
Owned social and influencer programs end to end for multiple brands: strategy, creator roster, workflows, and post-launch optimization.
- Managed a roster of 30+ creators across concurrent brand campaigns.
- Lifted average content engagement 25 to 40% through data-led creator selection and platform-native storytelling.
- Cut campaign operations time by roughly 30% with repeatable outreach, execution, and reporting workflows.
Responsibilities
- Led end-to-end social media and influencer marketing campaigns, managing 30+ creators to drive brand awareness, engagement, and scalable content production.
- Built and implemented structured campaign workflows (outreach, execution, reporting), improving operational efficiency by approximately 30%.
- Analyzed campaign performance metrics (reach, engagement, conversions) to continuously optimize strategy and improve ROI.
- Translated performance signals into content direction shifts inside the same campaign cycle, not the next one.
Achievements
- ✦Increased average content engagement by 25 to 40% through data-driven content strategy, optimized creator selection, and platform-native storytelling.
- ✦Managed a 30+ creator roster across simultaneous brand campaigns without breaking process.
- ✦Improved campaign operational efficiency by approximately 30% through repeatable workflow systems.
Skills demonstrated
Business impact
Turned scattered content output into a measurable, repeatable engine across multiple client brands.
02, Jan 2025 – Dec 2025
Content Writer
Freelance · Remote
Wrote SEO-driven content for US eCommerce brands across the full funnel, from category pages to email, holding a consistent brand voice across every surface.
Recruiter snapshot
Wrote full-funnel SEO content for US eCommerce brands and held one brand voice across Shopify, Amazon, social, and paid.
- Shipped SEO content across 4 surfaces: product, category, landing, and email.
- Published long-form, keyword-intent blog content on a monthly cadence across 12 months of the engagement.
- Maintained voice consistency across 4+ publishing channels inside the same brand system.
Responsibilities
- Developed high-converting SEO content for US eCommerce brands across product pages, landing pages, category pages, and email campaigns.
- Wrote and optimized long-form blog content based on keyword intent and search behavior, contributing to improved organic visibility and engagement.
- Adapted content across Shopify, Amazon listings, social media, and paid ad platforms while maintaining consistent brand voice and tone.
- Collaborated with SEO and marketing teams to align content with campaign objectives and performance goals.
Achievements
- ✦Built keyword-led content that mapped to real customer intent, not surface-level search volume.
- ✦Standardized brand voice across Shopify, Amazon, social, and paid surfaces inside the same brand.
- ✦Used AI tooling as a drafting layer, with human review as the quality bar, never a shortcut around it.
Skills demonstrated
Business impact
Turned SEO content from an afterthought into a measurable contributor to organic visibility and engagement.
03, May 2025 – Aug 2025
Marketing Intern
mrkt X · Mississauga, ON
Embedded inside a marketing studio supporting strategy, content, and campaign execution across multiple client accounts, with messaging consistently aligned to audience and brand voice.
Recruiter snapshot
Supported strategy, content, and campaign execution inside a marketing studio across multiple client accounts at once.
- Ran platform-specific content calendars across 3 channels: Instagram, Facebook, and LinkedIn.
- Delivered digital audits and strategic briefs across 4 months for multiple client accounts, converting into shipped collateral.
- Kept multi-account campaign work on schedule across 100% of assigned delivery dates.
Responsibilities
- Developed and executed digital content plans across Instagram, Facebook, and LinkedIn while aligning messaging with audience needs, campaign objectives, and brand voice.
- Created strategic briefing documents, digital audits, and content recommendations to improve website content, user engagement, and online visibility.
- Wrote and structured digital and print marketing content including brochures, promotional PDFs, event materials, and social copy.
- Collaborated cross-functionally with internal stakeholders using project management tools to support workflow efficiency and on-time project delivery.
- Assisted with campaign coordination, content organization, and content planning processes across multiple client accounts.
Achievements
- ✦Shipped multi-channel content plans across Instagram, Facebook, and LinkedIn that stayed on-voice across very different client categories.
- ✦Authored audit and briefing documents that became reference material for follow-on client work.
- ✦Kept multi-account campaign workflows on schedule using structured project management practice.
Skills demonstrated
Business impact
Strengthened the studio's ability to deliver consistent, on-brand content across multiple accounts at once.
04, Sept 2024 – Dec 2024
Influencer Marketing Associate
Freelance · Remote
Supported influencer marketing campaigns end to end, from outreach to onboarding to content coordination, while keeping the back-end systems clean enough to scale.
Recruiter snapshot
Ran the operational layer of influencer campaigns: outreach, onboarding, content coordination, and performance tracking.
- Built and maintained creator databases and trackers covering the full campaign lifecycle across 4 stages.
- Supported multi-creator campaigns end to end across a 4 month program, from first outreach to content delivery.
- Turned engagement analysis into creator-selection changes for the next 2 campaign cycles.
Responsibilities
- Supported influencer marketing campaigns through outreach, onboarding, communication, and content coordination.
- Maintained organized campaign trackers, creator databases, and workflow systems to support scalable campaign execution.
- Conducted performance tracking and engagement analysis to support future campaign planning and optimization.
- Assisted with audience-focused content initiatives designed to increase visibility and engagement across digital platforms.
Achievements
- ✦Built and maintained creator databases and trackers that let the team scale campaign volume without breaking process.
- ✦Fed engagement data back into planning so the next campaign started smarter than the last.
- ✦Kept creator communication steady across the full lifecycle from outreach to wrap-up.
Skills demonstrated
Business impact
Made creator programs more operationally resilient so growth wasn't bottlenecked by coordination overhead.