Experience
Strategy, content, growth, built across real rooms.
A working timeline across in-house, freelance, editorial, and creator-led work. Each role added a different lens, strategy, systems, voice, behavior, to how I approach the craft.
Recruiter quick scan
5 roles · exact dates · quantified outcomes
Customer Relations Associate
HGS Canada · Mississauga, ON · Part-time to May 2026, full-time since
June 2025 – Present
- Manage a team of 10: scheduling, coaching, and day-to-day escalations.
- Own Sprout Social approvals across 3 channels: outbound posts, comment responses, and direct messages.
Freelance Creator Marketing & Content Strategist
Freelance · Remote · concurrent with full-time role
Jan 2026 – Present
- Manage 30+ creators across 2 concurrent engagements and 4 stages: sourcing, briefing, delivery tracking, and reporting.
- Lifted average content engagement 25 to 40% through data-led creator selection and platform-native storytelling.
- Cut campaign operations time by roughly 30% with repeatable outreach, execution, and reporting workflows.
Content Writer
Freelance · Remote
Jan 2025 – Dec 2025
- Shipped SEO content across 4 surfaces: product, category, landing, and email.
- Published long-form, keyword-intent blog content on a monthly cadence across 12 months of the engagement.
- Maintained voice consistency across 4+ publishing channels inside the same brand system.
Marketing Intern
mrkt X · Mississauga, ON
May 2025 – Aug 2025
- Ran platform-specific content calendars across 3 channels: Instagram, Facebook, and LinkedIn.
- Delivered digital audits and strategic briefs across 4 months for multiple client accounts, converting into shipped collateral.
- Kept multi-account campaign work on schedule across 100% of assigned delivery dates.
Influencer Marketing Associate
Freelance · Remote
Sept 2024 – Dec 2024
- Built and maintained creator databases and trackers covering the full campaign lifecycle across 4 stages.
- Supported multi-creator campaigns end to end across a 4 month program, from first outreach to content delivery.
- Turned engagement analysis into creator-selection changes for the next 2 campaign cycles.
01, June 2025 – Present
Customer Relations Associate
HGS Canada · Mississauga, ON · Part-time to May 2026, full-time since
Lead a 10-person customer operations team and own Sprout Social approvals on a live brand account.
Responsibilities
- Manage a team of 10: scheduling, coaching, and day-to-day escalations.
- Own Sprout Social approvals on the client account: outbound posts, comment responses, and direct messages, held to one brand voice.
- Handle high-volume customer operations and CRM workflows at service-level targets.
Achievements
- ✦Team of 10 managed day to day.
- ✦3 channels under approval: posts, comments, and DMs.
Skills demonstrated
02, Jan 2026 – Present
Freelance Creator Marketing & Content Strategist
Freelance · Remote · concurrent with full-time role
Consulting on creator marketing and content programs for DTC and local brands while running end-to-end social and influencer programs across strategy, workflows, reporting, and post-launch optimization.
Responsibilities
- Advise DTC and local brands on creator sourcing, briefing, and delivery tracking.
- Build reporting layers so creator spend can be judged on engagement, not vibes.
- Produce content systems and documentation clients can run without me.
- Led end-to-end social media and influencer marketing campaigns, managing 30+ creators to drive brand awareness, engagement, and scalable content production.
- Built and implemented structured campaign workflows (outreach, execution, reporting), improving operational efficiency by approximately 30%.
- Analyzed campaign performance metrics (reach, engagement, conversions) to continuously optimize strategy and improve ROI.
- Translated performance signals into content direction shifts inside the same campaign cycle, not the next one.
Achievements
- ✦Running 2 active creator and content engagements on a freelance basis.
- ✦Cover 4 program stages per engagement: sourcing, briefing, tracking, and reporting.
- ✦Increased average content engagement by 25 to 40% through data-driven content strategy, optimized creator selection, and platform-native storytelling.
- ✦Managed a 30+ creator roster across simultaneous brand campaigns without breaking process.
- ✦Improved campaign operational efficiency by approximately 30% through repeatable workflow systems.
Skills demonstrated
03, Jan 2025 – Dec 2025
Content Writer
Freelance · Remote
Wrote SEO-driven content for US eCommerce brands across the full funnel, from category pages to email, holding a consistent brand voice across every surface.
Responsibilities
- Developed high-converting SEO content for US eCommerce brands across product pages, landing pages, category pages, and email campaigns.
- Wrote and optimized long-form blog content based on keyword intent and search behavior, contributing to improved organic visibility and engagement.
- Adapted content across Shopify, Amazon listings, social media, and paid ad platforms while maintaining consistent brand voice and tone.
- Collaborated with SEO and marketing teams to align content with campaign objectives and performance goals.
Achievements
- ✦Built keyword-led content that mapped to real customer intent, not surface-level search volume.
- ✦Standardized brand voice across Shopify, Amazon, social, and paid surfaces inside the same brand.
Skills demonstrated
04, May 2025 – Aug 2025
Marketing Intern
mrkt X · Mississauga, ON
Embedded inside a marketing studio supporting strategy, content, and campaign execution across multiple client accounts, with messaging consistently aligned to audience and brand voice.
Responsibilities
- Developed and executed digital content plans across Instagram, Facebook, and LinkedIn while aligning messaging with audience needs, campaign objectives, and brand voice.
- Created strategic briefing documents, digital audits, and content recommendations to improve website content, user engagement, and online visibility.
- Wrote and structured digital and print marketing content including brochures, promotional PDFs, event materials, and social copy.
- Collaborated cross-functionally with internal stakeholders using project management tools to support workflow efficiency and on-time project delivery.
- Assisted with campaign coordination, content organization, and content planning processes across multiple client accounts.
Achievements
- ✦Shipped multi-channel content plans across Instagram, Facebook, and LinkedIn that stayed on-voice across very different client categories.
- ✦Authored audit and briefing documents that became reference material for follow-on client work.
- ✦Kept multi-account campaign workflows on schedule using structured project management practice.
Skills demonstrated
05, Sept 2024 – Dec 2024
Influencer Marketing Associate
Freelance · Remote
Supported influencer marketing campaigns end to end, from outreach to onboarding to content coordination, while keeping the back-end systems clean enough to scale.
Responsibilities
- Supported influencer marketing campaigns through outreach, onboarding, communication, and content coordination.
- Maintained organized campaign trackers, creator databases, and workflow systems to support scalable campaign execution.
- Conducted performance tracking and engagement analysis to support future campaign planning and optimization.
- Assisted with audience-focused content initiatives designed to increase visibility and engagement across digital platforms.
Achievements
- ✦Built and maintained creator databases and trackers that let the team scale campaign volume without breaking process.
- ✦Fed engagement data back into planning so the next campaign started smarter than the last.
- ✦Kept creator communication steady across the full lifecycle from outreach to wrap-up.
Skills demonstrated