Projects · 2024-2026
Selected work, end-to-end case studies.
One of these was paid work. The rest are spec, self-initiated, or coursework, and every card says which on its face. Filter by role or platform, share the URL, and the view restores exactly.
- Client work
- Paid engagement, commissioned by a client.
- Spec
- Built to be handed to a buyer, never run. No performance data exists.
- Self-initiated
- My own brief, my own brand, nobody hired me.
- Team project
- Produced with a team; my role is named on the page.
- Concept
- Strategic exercise against a brand I don't work with.
- Academic
- Coursework, assessed rather than shipped.
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27 of 27 case studies
Featured work
Creator program, 30+ creators, run end to end
Freelance client (anonymized, DTC lifestyle)
Paid freelance engagement running a 30+ creator program end to end: sourcing, briefing, delivery, and the reporting layer that kept it measurable. Engagement rose 25-40% and campaign ops got roughly 30% faster.
Open case study →Klothique, Timeless Style. Modern Essence.
Self-initiated passion project (not client work)
Self-initiated passion project, not client work. During lockdown I invented Klothique, a fictional Toronto quiet-luxury fashion house, with no client and no brief, to prove a thesis: restraint outperforms noise in the inbox. I shaped the full brand baseline and a five-template lifecycle email system in a single navy + ivory + brass system.
Open case study →Momentum Creatives, Built for More
Lululemon (Multi-Platform Brand Campaign)
A cinematic, minimalist multi-platform campaign positioning Lululemon menswear as a single outfit that moves with a man through every part of his day, built end-to-end by team Momentum Creatives.
Open case study →Strategy work, self-directed and academic
The work below is spec, coursework, or self-directed practice. Each card says which, on its face.
2026
2025