Projects · 2024-2026
Selected work, end-to-end case studies.
Two of these were paid engagements. The rest are team projects, spec, or coursework, and every card says which on its face. Filter by role or platform, share the URL, and the view restores exactly.
- Client work
- Paid engagement, commissioned by a client.
- Team project
- Produced with a team; my role is named on the page.
- Spec or academic
- Spec, self-initiated, concept, or coursework. Never run for a paying client, so no performance data is claimed.
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11 of 11 case studies
Featured work
Engagement up 25 to 40% across a 30+ creator program
Freelance client, DTC lifestyle brand. Name withheld at client request.
Paid freelance engagement running a 30+ creator program end to end: sourcing, briefing, delivery, and the reporting layer that kept it measurable. Engagement rose 25-40% and campaign ops got roughly 30% faster.
Open case study →eCommerce SEO, 50+ pages rebuilt around search intent
US eCommerce brands (freelance engagement)
Paid freelance engagement writing and optimizing 50+ product, category, and landing pages for US eCommerce brands, tied to a keyword-intent framework and one brand voice across Shopify, Amazon, social, and email. Organic traffic rose 35% year over year.
Open case study →Wellness Empowered, Omni-Channel Audit & Strategy
Wellness Empowered (Capstone Client)
A full omni-channel audit and growth strategy for a women's wellness brand, covering web analysis, customer journey mapping, channel audit and a final integrated recommendation.
Open case study →Team, spec and academic work
The work below is team projects, spec, coursework, or self-directed practice. Each card says which, on its face.
2026
Older coursework and practice briefs live in the project archive →